“There are four qualities I look for in a copywriter for my business and clients: high-quality writing skills, marketing/SEO skills, a broad range of knowledge on a variety of topics/research skills, and the “soft skills” of punctuality and motivation. I’m happy to highly recommend Michelle as an outstanding copywriter on all four of these qualities. We’ve worked together for one of my clients in a challenging technical O&G field, and I can always count on Michelle to deliver a quality product time and time again.
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“Highly recommend Michelle for both her vision and marketing prowess, as well as her high level of professionalism. Michelle was a consultant for a media strategy project and was instrumental in both fostering unique ideas but also future positioning within our stated market. Her ability to deliver return on investment coupled with her exceptional ability to write compelling marketing pieces with user intent in mind quickly positioned her as our top go-to for content and copywriting. In particular her ability to draft copy that is based in features and benefits means she truly understands the sales cycle and the intricate role copywriters play in the marketing life cycle. Michelle has a wonderful ability to see the big picture and is able to collaborate with multiple personality types. She is exceptionally personable, kind, and is simply a joy to be around. The bottom line: with Michelle’s insight and creativity at the helm this project was very successful and well received by our customers. We are still seeing the benefits of this project months later. Thank you Michelle!
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“Michelle is a great person and true professional. She possesses the ability to criticality analyze the task at hand and come through with a thought out and well explained result. She is fair and honest in her dealings and meets deadlines without issue. Truly one of the few people who do what is asked of them. Her honesty is only surpassed by her ability. She is great at gathering info and understanding the topic given her. She also has a great handle on industry standards, formatting and other aspects that make her work well worth the investment.
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“Working with Michelle over the years for various clients, I’ve always been impressed with her generosity in helping others achieve their goals. Her giving team spirit is refreshing! Michelle’s commitment to her clients and colleagues is complimented by her ability to translate technical jargon into easy to understand customer benefits, SEO maximized digital copy, and marketing materials that sell! I have been happy to recommend Michelle for projects and I hope to work with her more in the future!
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